Millions of patients now ask AI assistants to recommend dentists, dermatologists, and specialists near them. If your practice isn't cited, you're invisible. Here's the exact signal architecture that gets you named — every time.
Google's AI Overview now answers 46% of medical queries without a single click to your site. Here's what this shift means for local practices and how to stay visible.
Traditional SEO built rankings. Generative Engine Optimization builds citations. We break down the fundamental difference — and why switching now is a first-mover advantage.
Two practices, same city, same specialty, similar reviews. One gets named by ChatGPT constantly. One is invisible. The only difference is a measurable signal gap — and this article shows you exactly what it looks like and how to close it.